The challenge
Naga wanted to sell its full range directly to households online: staples like atta, maida, rava and ready mixes alongside durum pasta, noodles, vermicelli, rusk, khakra and chips, under five brands.
The store had to be simple for customers to shop on a phone, and easy for Naga's own team to keep up to date with new products, prices and seasonal offers.
What we built
We built Naga E-Store on OpenCart with the Journal theme, with the catalogue organised by category and brand: NAGA, SAVORIT, KOLO, Ying Yaang and Kharamorra.
Customers can register, keep a wishlist, compare products, ask a question about a product, get an alert when an item is back in stock and see their order history. Offer banners and promotions such as free shipping across Tamil Nadu are managed by Naga's team, and PeczaWeb continues to maintain the store.
- Catalogue across five Naga brands
- Customer accounts, wishlist and order history
- Product comparison and product questions
- Back-in-stock alerts by mobile number
- Offer banners and free-shipping promotions
- WhatsApp and toll-free customer support links
Technology
- OpenCart
- Journal theme
- PHP
- MySQL
Published with the permission of Naga Limited.